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"We have had a long history of association with football in Scotland, most specifically though the last years with title sponsorship of the Scottish Football League. so we are very keen to keep that association going."
The search continues for a sponsor for the Scottish Professional Football League and Scottish League Cup
"It is important not to put time scales on Nike Roshe One Retro Blue
The agreement between AG Barr and the SPFL means that Irn Bru will continue their long standing association with game, having already enjoyed six years as title Nike Roshe Brown
He said: "AG Barr were keen to partner with us so we are very pleased to conclude that deal and announce it today. All 42 clubs will benefit
this. It is important to work with the various brands that we are talking to and in time, be able to announce the right brand and the right fit for the SPFL."
"We remain in discussions with a number of different bodies around League title sponsorship and also League Cup sponsorship," he told Press Association Sport. "Those conversations will continue.
NEIL DONCASTER revealed the search for a title sponsor of the Scottish Professional Football League and League Cup continues but refused to put a time scale on it.
sponsor of the now disbanded Scottish Football League.
The SPFL chief executive was at Hampden Park today to announce a three year, six Roshe One Breeze White figure deal with Irn Bru to be the official soft drink of the SPFL.
Doncaster claimed today's sponsorship announcement was another positive sign for the game.
"It is important that we take the time to partner with the right organisation, just like AGBarr and Irn Bru today.
Adrian Troy. Head of Marketing at AG Barr, admits that sponsoring the SPFL leagues and the League Cup was not on his company's agenda.
"We are already partners with a number of different, well recognised brands and AG Barr are just the latest.
"The association with football is a very important part of our plan but it is not the only thing Nike Roshe High Top White
He told Press Association Sport: "That hasn't been in our thinking through this process.
as a brand that we do.
"I think today's deal demonstrates the confidence that exists within the SPFL and within Scottish football in general."
"But this is an exciting sponsorship for AG Barr.
"We already have a deal with Mitre in terms of the balls, we have William Hill as our official betting partner, we have all sorts of licensing deals and we have a very good broadcast deal.
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